Content Planner.
De invulbare werkboeken zijn momenteel alleen in het Engels beschikbaar.
Studio VN · Free Resource
Content Planner
Positioning comes first — before the website, before the content, before social media takes shape.
This planner helps you define how your brand thinks, speaks, grows, and converts — so every page and every post aligns with a larger direction.
You're not building content. You're building perception.
Brand Foundation
- •Why does your brand exist?
- •What do you believe about your industry?
- •What frustrates you about the "usual way"?
- •What change do you want to create?
If someone spends 5 minutes on your website, what should they understand beyond your services?
Audience & Positioning
- •Who are you really for?
- •Who are you not for?
- •What stage are your ideal clients in?
- •What doubts do they have?
What silent question are they asking when landing on your homepage?
Voice, Tone & Emotional Impact
Pick the words that fit your brand.
- •Should your tone educate or challenge?
- •Should it feel close or authoritative?
- •How should someone feel after interacting with your brand?
Business & Revenue Alignment
- •What are your core offers?
- •Which offer do you want to scale?
- •Which builds authority?
How should your website guide people toward these?
Website & Social Media Correlation
Your website is structure. Social media is amplification.
- •What belongs permanently on your website?
- •What belongs temporarily on social media?
- •What should repeat across both?
Consistency compounds.
Growth & Scaling Perspective
- •Where do you want this brand in 2 years?
- •Will your positioning still hold?
- •Can your website scale with new services?
Short-term visibility is easy. Long-term direction is rare.
Optional Tools for Structure
Tools support structure. They don't replace strategic thinking.
A strong strategy aligns your website and content. It guides visitors naturally toward conversion.
You don't need more content. You need aligned content.
Tip: when you print, choose Save as PDF as the destination — your answers get saved into the file.